OSTEL tells stories. The brand comprises of a mix of Eastern and Western fashion styles, creates garments out of trends.
Deconstruction and multilayeredness, asymmetry elements tailored in a more wearable way, because of feeling the unideal human nature. Collections made for people, who live in harmony with themselves, nature and the environment . Without glamour and extra scenery.
What OSTEL feels and loves: unpretentious beauty and inner strength, modesty and loneliness in a reasonable sense. OSTEL praises imperfect beauty and the ability to perceive everything genuinely and without excess. The OSTEL pieces of art reflect the beauty of the world and a person who appreciates heavy complex designs made by using minimal means. The manifestations of lightness and resolve evolve into spontaneous decisions ...
Brand was founded by Olya Stelmakhova in 2013. OSTEL is the participant of Ukrainian Fashion Week.
OSTEL has won the grant of Instituto Europeo di Design (Italy) during the catwalk how of the Spring-Summer collection 2016 'NATSU' at Ukrainian Fashion Week
In 2014 OSTEL presented the collection of spring-summer 2015 ‘Surf your life’ in Paris- BeNext showroom, also during Fashion Week Middle East in Dubai and Ukrainian Fashion Week. Collection had great success, especially among women from LA California and everyone keen on surf and sport.
OSTEL works with international platform NOT JUST A LABEL created for emerging designers and world-wide sales through it.
In April 2015 OSTEL participated in Meet D3 Dubai with NOT JUST A LABEL POP-up store, OSTEL presented several works with another young emerging designers.
In May 2015 OSTEL participated at Origin, Passion And Beliefs 2015, Italy, Vicenza where Vogue Italia's Sara Maino and Alessandro Buzzi who marked the brand OSTEL as a clothing brand for NOT TO MISS.