The ECEF speakers visited the OSTEL studio

Studio OSTEL was visited by fantastic guests! 

Topic for discussion was Sustainable Fashion as OSTEL develops the concept Sustainability in its work.

Kim Poldner is Assistant professor at Wageningen University and founder of the Circular Fashion Lab (Netherlands), also.

Ellen van Bueren is professor of Urban Development Management at the Faculty of Architecture and Built Environment at TU Delft Institute (Netherlands) and

Els Leclercq is an urban designer, director of Studio Aitken (Netherlands, UK). 

The meeting happened thanks to ReThink and European Circular Economy Forum Kyiv 2019 (ECEF) and Olga Myelkova with ECEF volunteer Marianna Rekrutiak.


Fashion responsibility. OSTEL's collaboration with the Italian Istituto Europeo di Design (IED)

In 2015, OSTEL won a grant from the Italian Instituto Europeo di Design (IED) during the show of "NATSU" collection at Ukrainian Fashion Week. Since then, OSTEL communicates with IED and recently participated in the UNDER PRESSURE project.

UNDER PRESSURE is first and foremost a 3-year training programme aimed at 2nd and 3rd year students from all 3-year courses at the IED Network’s eleven sites in Italy, Spain and Brazil. The first phase of the project saw the launch of the 100 questions for tomorrow competition, aimed at the school’s students who were asked to submit questions conveying their desire to see urgent action taken on this issue. These questions formed the core of the installation at the Fuorisalone and were visualized with a new, fully sustainable collection of the brand OSTEL, founded by Olga Stelmakhova in the Mystetskiy Arsenal,  during at the International Young Designers Contest in Kiev, organized by Ukrainian Fashion Council in collaboration with IED this summer.

About the visit of Giovanni Otonello, creative director of IED and Olga Myelkova, regional manager of IED:
Designer OSTEL, Olga Stelmakhova: “Olga Myelkova reached out to me for the reason that my collection features ethical, sustainable products, such as – handbags created with hypoallergenic artificial leather, which is made of polyurethane with microfiber, as well as summer shoes made of natural hemp fabric. Giovanni and Olga visited my studio to select a collection that would fit the concept of sustainable fashion and could be the highlight of the corner at “Mystetskyi Arsenal” during the International Young Designers Contest, which is one of the most large-scale and influential events in Eastern and Central Europe.

The contest was organized by Ukrainian Fashion Council and IED Istituto Europeo di Design. „Under Pressure”, an active project by IED encourages the society to reflect on the issues of environmental, social and economic sustainability and rethink the ability of the environment to withstand human exposure.

I have just started to develop this concept within my brand and in my everyday life too, because I feel that I am responsible for our planet and for how we affect our environment. I haven’t eaten meat for a couple of years now and do waste sorting at home. In my latest collection I am not using natural leather anymore. In the future I am planning to do my best to support sustainable fashion and I appreciate that higher education institutions such as IED are further developing this direction for students.”

New unisex-collection "CROOKS"

More and more on the streets there are fashion looks that are difficult to attribute to a certain type of gender. It hard to surprise anyone like that. An interesting fact is that the beginning of the unisex era was in the 1960s, when a revolution took place in the fashion world regarding jeans. After all, it was previously believed that this is the clothes of workers. Later, jeans began to spread under the slogan "for her and for him." But the peak of the development of this style came in the 1990s, when Calvin Klein released the first unisex collection, inspired by the model Kate Moss. Women began to complement their look with men's shirts or suits. This is still considered a very relevant trend. The main is not afraid of experiments.

Changes occurred not only in clothes, but also in hairstyles, cosmetics. Women began to make short haircuts, and men on the contrary grew long hair. In addition, among women it became popular to refuse cosmetics, and men gradually began to use some types of cosmetics.
The key to a unisex style is the rejection of details that may indicate gender. Thus, unisex position itself as free, spacious clothes, maximum simplicity.
 
The main qualities on which unisex is built:
• universality, practicality.
• simplicity in details.
• free fit for both men and women.
• the presence of neutral shades, simple fabrics.
• rejection of flashy “screaming” prints.

One of the most prominent representatives of the men's clothing was Marlene Dietrich, Diane Keaton, Kate Moss. This is the constant use of shirts, trousers, jackets, hats that emphasize hidden femininity.

1 - Diane Keaton in Shooting for InStyle.
2 - Marlene Dietrich.
3 - Kate Moss for Marie Claire, Eamon McCabe 1992.
4 - Marlene Dietrich, 1930.
5 - Diane Keaton and Woody Allen in the movie Annie Hall, 1977.

Now OSTEL has released a new unisex collection ‘CROOKS’. You may notice a reference to the English gangster style of the 1920s. In addition, the new collection very thinly drawn the line between male and female: clothing is easily transformed and adjusted to its owner with the help of special details. Come to our studio and become first who try new looks of OSTEL collection.

OSTEL and Tomorrowland 2019!

Music festivals are the best place for anyone to express their style and not be afraid of experimentation. One such festival is the Belgian Electronic Music Festival - Tomorrowland. It was founded by brothers Manu and Michiel Beers in 2005. This is one of the few festivals that has grown rapidly in the number of its supporters, and each time the number of visitors has increased 2-3 times. The first festivals attracted 9,000 to 50,000 spectators, but now the festival attracts up to 400,000 people each year, and tickets are sold out in half an hour from the start of online sales.

Often, such DJ`s perform at the festival, which you probably know:
Armin van Buuren, Afrojack, Alan Walker, Alesso, Alok, Axwell Λ Ingrosso, David Guetta, Don Diablo, Duke Dumont, Eric Prydz, Yellow Claw, Kölsch, Ferry Corsten, Martin Garrix, Martin Solveig, Nervo, Paul van Dyk, Oliver Heldens, Solomun, Svenson & Gielen, Tiësto, Tchami, Timmy Trumpet, Steve Aoki, Dimitri Vegas & Like Mike, Nicky Romero and others.

At Tomorrowland all the spectators are like one huge family. Everyone is trying something different from the other in style, and this is such a riot of colors. Just imagine - 400,000 people, and everyone wants to be unique! Most often, there are such clothing styles as: boho, eclectic, costume (themed) and others.

This year, OSTEL visited Tomorrowland for the second time, and we were able to capture all this live, which means that a portion of inspiration for future achievements has been received!

Our bohemian street is waiting for you!

Kyiv is not just the capital of Ukraine, but one of the most important cultural centers of the country. If you imagine a certain zone of Kiev in the form of a museum, then this will definitely be Tereshchenkivska Street. After all, this is a wonderful place, gathered so many interesting places in the field of art and culture. You can spend more than one day, in order to fully enjoy the beauty of all things in no hurry. You can start your day with a cup of coffee in the park of Taras Shevchenko, and then go for an excursion to the museum of Bogdan and Varvara Khanenko. And why then do not jump into the BURSA ZIVOPISI (Alternative Art School), and not create your first picture? And then you can go and pick up a look for the future musical festival, in the studio of the Ukrainian brand OSTEL.

Or to continue the cultural program and still be filled with paintings in the national museum of Russian art. Are you thinking  it all? But no, because Tereschenkivska inherits a stunning gallery of VOLOSHYN Gallery. The real place of strength filled with museums, park, university, school of English, studio of clothing, Art School, coffee shops, galleries, and even an antique shop! Each house, street, arch includes a lot of hidden treasures: a mosaic, incredible beauty of the facade, stucco molding. Our bohemian street is waiting for you!

It`s time boho style!

Spring and summer gradually sneak up to us, which means that the time will come for festivals, concerts, fairs. There will be such festivals in Ukraine as Kyiv Music Days2019, Hall of Fest Festival, Ostrov Festival 2019, Kupala, and foreign - EUROPAfest (Bucharest), Dixieland Festival (Dresden), Jazz Rally Festival (Dusseldorf), Burning Man (Desert Black Rock), Coachella (California), Tomorrowland (Bom), Sziget Festival (Budapest) and many others. This is a good opportunity to showcase yourself!

Festivals - it's not only leisure, entertainment, but also time for expressing your style, namely the boho, which is most relevant for the festivals! Multilayer, baggy, eclectic, deformation, livelihood effect and asymmetry - these are the qualities that can emphasize your bohemian, creative personality and create a wonderful boho-style.
What is boho style (Boho -bohemian)? First of all, boho is a story, an involvement in the lives of many peoples. After all, it is Boho who creates within us a connection with nature, the planet, and, possibly, antiquity. It creates the feeling that the thing is wandering and has its own personal history. People who created this style were incredibly creative, natural and authentic. They gave their lives to love, freedom, art, the knowledge of the world and themselves. And all of this can be easily created and displayed with the help of clothing. That is why we have created a collection of looks in the style of boho from the clothes of the brand OSTEL.

Boho style is characterized by the use of natural fabrics and the presence of jewelry from precious stones and minerals. Boho is a respect for our House and its inhabitants, because the current trend is redesign, re-use of materials that positively affects our planet. All this is actively used by the designer of the Ukrainian brand OSTEL - Olga Stelmakhova.

And now let's try to deal with what is actually boho-style in clothing. The basis is the use of natural materials such as cotton, flax and hemp. As well as the use of natural, natural colors - brown, terracotta, olive, ivory, sandy, pale blue.

Harmonious will be the combination of the colors that you most often observe in nature. All this can be emphasized with accessories made of stones, hats made of cotton or straw.

In addition, a highlight of your style will be any ethnic ornament or interesting pattern, this will create an association with the ancient world.

If you want to emphasize authenticity, bohemianism, communication with nature, then do not be afraid to experiment! And we will gladly to help you with this!