New OSTEL CONCEPT STORE in Alicante, Spain

2 Cienfuegos street

OSTEL has admired the works of Salvador Dali for many years. It is destiny to present collection in the heart of Dali, the city Figueres, Spain - concept store ANONIMS.

OSTEL created costumes for play TANGO FRIENDS- the first Theatre of Tango in Ukraine.

Costumes dictated history, habits and manners of personages. The details of looks are non-random and sent to opening of characters of heroes of play.

The basic story of play in that an spectators appear the witnesses of a casual rehearsal of musicians and star-singer, their dialogues and arguments about work always are interrupted by musical compositions and songs in a tango style.

On October, 10 an event took place in Caribbean Club. A new theatrical genre is a play-serial created director- Anastasiia Hnatiuk. Musicians and actors from the band of FueGo orchestra set the rhythm of tango. Bandoneon- Serhiy Kurditsky, violin- Kyrylo Sharapov, bass- Dmytro Tratyak, piano- Yurii Salukha. Actor and poet Andriy Permyakov and also he is Astor Piazzolla, a hero that walks by itself created a funny mood to the spectators. The stars of presentation were voices of charismatic actress and singer- Violeta Samon and Ukrainian singer of Armenian origin with a Brazilian heart - LAURA MARTI.

OSTEL in a book 'IN PROGRESS. Fashion of Ukraine since 1991'  

The ECEF speakers visited the OSTEL studio

Fashion responsibility. OSTEL's collaboration with the Italian Istituto Europeo di Design (IED)

In 2015, OSTEL won a grant from the Italian Instituto Europeo di Design (IED) during the show of "NATSU" collection at Ukrainian Fashion Week. Since then, OSTEL communicates with IED and recently participated in the UNDER PRESSURE project.

UNDER PRESSURE is first and foremost a 3-year training programme aimed at 2nd and 3rd year students from all 3-year courses at the IED Network’s eleven sites in Italy, Spain and Brazil. The first phase of the project saw the launch of the 100 questions for tomorrow competition, aimed at the school’s students who were asked to submit questions conveying their desire to see urgent action taken on this issue. These questions formed the core of the installation at the Fuorisalone and were visualized with a new, fully sustainable collection of the brand OSTEL, founded by Olga Stelmakhova in the Mystetskiy Arsenal,  during at the International Young Designers Contest in Kiev, organized by Ukrainian Fashion Council in collaboration with IED this summer.

About the visit of Giovanni Otonello, creative director of IED and Olga Myelkova, regional manager of IED:
Designer OSTEL, Olga Stelmakhova: “Olga Myelkova reached out to me for the reason that my collection features ethical, sustainable products, such as – handbags created with hypoallergenic artificial leather, which is made of polyurethane with microfiber, as well as summer shoes made of natural hemp fabric. Giovanni and Olga visited my studio to select a collection that would fit the concept of sustainable fashion and could be the highlight of the corner at “Mystetskyi Arsenal” during the International Young Designers Contest, which is one of the most large-scale and influential events in Eastern and Central Europe.

The contest was organized by Ukrainian Fashion Council and IED Istituto Europeo di Design. „Under Pressure”, an active project by IED encourages the society to reflect on the issues of environmental, social and economic sustainability and rethink the ability of the environment to withstand human exposure.

I have just started to develop this concept within my brand and in my everyday life too, because I feel that I am responsible for our planet and for how we affect our environment. I haven’t eaten meat for a couple of years now and do waste sorting at home. In my latest collection I am not using natural leather anymore. In the future I am planning to do my best to support sustainable fashion and I appreciate that higher education institutions such as IED are further developing this direction for students.”

New unisex-collection "CROOKS"

More and more on the streets there are fashion looks that are difficult to attribute to a certain type of gender. It hard to surprise anyone like that. An interesting fact is that the beginning of the unisex era was in the 1960s, when a revolution took place in the fashion world regarding jeans. After all, it was previously believed that this is the clothes of workers. Later, jeans began to spread under the slogan "for her and for him." But the peak of the development of this style came in the 1990s, when Calvin Klein released the first unisex collection, inspired by the model Kate Moss. Women began to complement their look with men's shirts or suits. This is still considered a very relevant trend. The main is not afraid of experiments.

Changes occurred not only in clothes, but also in hairstyles, cosmetics. Women began to make short haircuts, and men on the contrary grew long hair. In addition, among women it became popular to refuse cosmetics, and men gradually began to use some types of cosmetics.
The key to a unisex style is the rejection of details that may indicate gender. Thus, unisex position itself as free, spacious clothes, maximum simplicity.
 
The main qualities on which unisex is built:
• universality, practicality.
• simplicity in details.
• free fit for both men and women.
• the presence of neutral shades, simple fabrics.
• rejection of flashy “screaming” prints.

One of the most prominent representatives of the men's clothing was Marlene Dietrich, Diane Keaton, Kate Moss. This is the constant use of shirts, trousers, jackets, hats that emphasize hidden femininity.

1 - Diane Keaton in Shooting for InStyle.
2 - Marlene Dietrich.
3 - Kate Moss for Marie Claire, Eamon McCabe 1992.
4 - Marlene Dietrich, 1930.
5 - Diane Keaton and Woody Allen in the movie Annie Hall, 1977.

Now OSTEL has released a new unisex collection ‘CROOKS’. You may notice a reference to the English gangster style of the 1920s. In addition, the new collection very thinly drawn the line between male and female: clothing is easily transformed and adjusted to its owner with the help of special details. Come to our studio and become first who try new looks of OSTEL collection.

OSTEL and Tomorrowland 2019!

Music festivals are the best place for anyone to express their style and not be afraid of experimentation. One such festival is the Belgian Electronic Music Festival - Tomorrowland. It was founded by brothers Manu and Michiel Beers in 2005. This is one of the few festivals that has grown rapidly in the number of its supporters, and each time the number of visitors has increased 2-3 times. The first festivals attracted 9,000 to 50,000 spectators, but now the festival attracts up to 400,000 people each year, and tickets are sold out in half an hour from the start of online sales.

Often, such DJ`s perform at the festival, which you probably know:
Armin van Buuren, Afrojack, Alan Walker, Alesso, Alok, Axwell Λ Ingrosso, David Guetta, Don Diablo, Duke Dumont, Eric Prydz, Yellow Claw, Kölsch, Ferry Corsten, Martin Garrix, Martin Solveig, Nervo, Paul van Dyk, Oliver Heldens, Solomun, Svenson & Gielen, Tiësto, Tchami, Timmy Trumpet, Steve Aoki, Dimitri Vegas & Like Mike, Nicky Romero and others.

At Tomorrowland all the spectators are like one huge family. Everyone is trying something different from the other in style, and this is such a riot of colors. Just imagine - 400,000 people, and everyone wants to be unique! Most often, there are such clothing styles as: boho, eclectic, costume (themed) and others.

This year, OSTEL visited Tomorrowland for the second time, and we were able to capture all this live, which means that a portion of inspiration for future achievements has been received!