About the brand of online store OSTEL

  • Deconstruction

  • New shapes search

  • Timeless

  • Art reflect

  • Slowfashion

  • Poetry

  • Out of trends

  • Wabi Sabi

OSTEL uses deconstruction and multilayer in a wearable way, because of feeling the unideal and complex human nature.

OSTEL is looking beauty in imperfection and recognizes the importance of authenticity and the desire to remain authentic.

Imperfect shapes, chaos and asymmetry, imitation patches in OSTEL collections are deliberately integrated to slip through time.


In 2014 OSTEL presented the collection ‘Surf your life’  in Paris- BeNext showroom, also during Fashion Week Middle East in Dubai and Ukrainian Fashion Week. Collection had great  success, especially among women from LA California and everyone keen on surf and sport.

OSTEL works with international platform NOT JUST A LABEL. In April 2015 OSTEL participated in Meet D3 Dubai with NOT JUST A LABEL POP-up store, OSTEL presented several works with another young emerging designers.

In May 2015 OSTEL participated at Origin, Passion And Beliefs 2015, Italy, Vicenza https://www.notjustalabel.com/editorial/origin-passion-and-beliefs-2015-the-full-report. There where team of Vogue Italia- Sara Maino and Alessandro Buzzi  who marked the brand OSTEL as a clothing brand for NOT TO MISS http://www.vogue.it/en/talents/news/2015/05/origin-passion-and-beliefs-not-just-a-label-clothing-womenswear-menswear

OSTEL has won the grant of Instituto Europeo di Design (Italy) during Ukrainian Fashion Week with collection 'NATSU' 2016.  

In 2017 OSTEL was invited for exhibition project "In Progress. The dress code of Ukraine Independence Day" that took place at Mystetskyi Arsenal, Kyiv. Where 200 iconic works of 40 Ukrainian designers and including OSTEL were collected https://artarsenal.in.ua/en/vystavka/in-progress-ukrainian-dress-code-since-independence/. As a result, in 2019 the book 'In Progress. Fashion of Ukraine since 1991' was published and OSTEL dress 'Liberte' was presented there (p. 254) https://ostel.com.ua/eng/main/ostel-news/ .

For Wholesale, please contact by email: sales@ostel.com.ua